Air Chathams' carbon offset journey with TTI and CarbonClick
Integrated voluntary flight offsetting
About Air Chathams
Proudly New Zealand-owned and operated. Flying over the skies of New Zealand, Australia, and the South Pacific, including Whakatāne, Kāpiti Coast, Whanganui, Wellington, Christchurch, Chatham Islands and Norfolk Island. Air Chathams was founded with a simple objective: to offer aviation solutions for a remote, isolated island community so they could further develop into the thriving economy we see today. They are a customer-focused and solution-orientated airline, who thrive on being innovative problem solvers, that deliver safe, efficient, and sustainable outcomes for the many communities throughout Aotearoa and the Pacific that they serve.
About TTI (Travel Technology Interactive)
Travel Technology Interactive is an international and leading technology company listed on EURONEXT Growth in Paris, has been an AMADEUS IT GROUP worldwide business partner since 2005, and has also been recognized as an IATA Simplifying the Business (StB) Preferred Partner since 2006. TTI provides seamless cloudification for end-to-end Passenger Service Systems (PSS) and Cargo Management Systems (CMS) for the transportation industry. Headquartered in France, TTI offices are located worldwide: in Brazil, Singapore, and Panama.
The challenge
Air Chathams set out on a mission to shrink their carbon footprint across all facets of their operations. They were eager to involve their customers in this quest and aimed to have 30% of passengers choosing to offset their carbon emissions when booking flights by May 2025.
To reach this ambitious target, they needed a solution that seamlessly integrated into their booking system, which is managed by Passenger Service System (PSS) provider Travel Technology Interactive (TTI). Close collaboration among Air Chathams, TTI, and CarbonClick was essential to create a simple, user-friendly, and integrated solution.
The solution
CarbonClick and TTI joined forces to pioneer the very first end-to-end carbon offset Internet Booking Engine (IBE) solution that is fully integrated into a single PSS. Working closely with Air Chathams, CarbonClick ensured the service's visual and tonal alignment with their booking process, as an integral part of ancillary offerings.
When booking a flight, passengers now have the option to calculate their carbon footprint and learn how their decision to offset emissions contributes to making a positive impact on the planet and society. Every contribution is directly and instantly traceable to the climate projects it supports, providing passengers with a clear and immediate understanding of their positive impact.
The cost of the offset is displayed as a separate line item in the total booking cost.
The outcome
Traditionally, the extensive time and expense required for such an integrated solution deterred many airlines from implementing similar programmes. As a result, only a handful of global carriers have adopted end-to-end integrated initiatives to date.
The partnership between TTI and CarbonClick empowers all of TTI's airline clients to seamlessly implement the solution and incorporate it into their passenger booking systems in just a matter of days. Air Chathams proudly became the first TTI customer to adopt this innovative carbon offset solution.
Air Chathams customers not only can easily add the carbon offset ancillary when booking online, but TTI and CarbonClick ensured that their reservations team were able to easily add the carbon offset to their customers bookings over the phone or email too, via the backend of TTI. This was an important element for Air Chathams as their customers highly value the ability to talk to a real-life person to make a reservation.
